Copenhagen Business School
Online Courses
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Strategic Management and Innovation Specialization
Description This Specialization explores the evolving world of business strategy, focusing on the increasingly important roles of design, user experience, and innovation in shaping competitive advantage. You’ll learn about concepts such as goal setting, value creation, global integration, and diversification, and you’ll critique classic theories and frameworks in the context of new business realities. In…
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Digital Transformation in Financial Services Specialization
Description This Specialization is intended for learners that have or wants to have a career in the digital financial industries. The Specialization explores the evolving world of finance, focusing on the changing dynamics caused by the conversion of products and services into digital goods, new customer demands and changing regulation to govern the competetive landscape…
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Social Entrepreneurship Specialization
Description In this specialization you will learn how to create societal impact through Social Entrepreneurship. Social Entrepreneurship describes the discovery and sustainable exploitation of opportunities to create social change. We will introduce you to examples of Social Entrepreneurship and guide you through the process of establishing a venture to address a social or environment problem.…
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Sustainable Vikings: Sustainability & Corporate Social Responsibility in Scandinavia
Description This course gives you immediate access to the world leading sustainability and corporate social responsibility (CSR) practices. Scandinavian firms dominate the major sustainability and CSR performance indicators including the Dow Jones Sustainability Index (DJSI). In this course we explore the concepts of sustainability and CSR and focus attention on how Scandinavian firms, like Novo…
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Strategy Formulation
Description The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. Emphasizing that strategy can be seen as a unified theme that provides coherence and direction to the actions and decisions of a firm, we will cover a variety of business strategy topics concerned with firm positioning…
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Strategic Management – Capstone Project
Description In this capstone project course, we revisit the strategy controversy at e-Types, introduced in the first course in this specialization, Strategic Management, and further analysed in each of the subsequent courses, Strategy Formulation and Strategy Implementation. After revealing, examining, and analyzing what happened at e-Types, we turn to a new set of strategy cases…
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The Neuromarketing Toolbox
Description Doing marketing research by asking people has been a common method and does still have advantages. On the other hand, if you want insights into the non-conscious interpretations of a consumer’s decision, then you need other research tools in your research toolbox. Neuromarketing makes use of such an extended toolbox, containing both technical equipment…
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Leadership in 21st Century Organizations
Description Meet Jim Barton, the new CEO of Santa Monica Aerospace. Jim’s job won’t be easy: the company’s hemorrhaging cash, struggling to regain investors’ trust after an accounting scandal, and striving to transform its culture to become a more global competitor. In this course, you’ll travel with Jim as he takes on leadership challenges ranging…
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Social Business Model and Planning for Social Innovation
Description In this course we will take the social business opportunity that you have identified in the first course to a higher level. Specifically, you will develop a business model using the Business Model Canvas. Gradually you will also start writing your business plan. Moreover, you will be able to assess different organizational forms and…
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An Introduction to Consumer Neuroscience & Neuromarketing
Description How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the…