IE Business School
Online Courses
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Branding: The Creative Journey Specialization
Description This Specialization aims to make branding concepts accessible to every learner and to teach them to analyze and apply all the relevant concepts, using the broad and diverse toolkit of branding. It provides you with the necessary tools so that you are able to understand the brand behavior, understand the language of a brand…
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Marketing Mix Implementation Specialization
Description In this Specialization we will delve into the marketing mix and the skill-set needed to implement successful marketing strategies. Join us and explore the four key concepts of the marketing mix model, also known as the 4Ps: Product (Brand and Product Management), Pricing, Place (Distribution Channel Strategy and Retail) and Promotion (Communication Strategies, PR…
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Globalization, Economic Growth and Stability Specialization
Description This Specialization aims to make economic concepts accessible to every learner, and to teach them to analyze current events using the toolkit of economics. It begins by explaining the basic parameters of the macroeconomy, and how governments can/should use both fiscal and monetary policy to influence growth, inflation and employment. It then moves on…
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Marketing Strategy Specialization
Description Do you hear the word “marketing” on a daily basis, but aren’t sure what marketing really is or why your business needs it? Do you know that marketing is important to your company, product, or service, but aren’t sure where to start? Cover the concepts and tools you need to successfully develop a marketing…
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Branding and Customer Experience
Description Whether students come from a Branding or a Customer Experience background or perspective, this course will explore the synergies between and the intersection of the two sets of activities. While there are different approaches to defining a branding strategy, a branding project’s implementation impacts many departments and their customer-facing activities. In this sense, it’s…
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Understanding economic policymaking
Description This is the first of the three courses part of the Globalization, Economic Growth and Stability Specialization. This course will employ a non-technical approach to analyze how governments use policy to influence a country’s economy. Upon completing the course you should be able to discuss national debts and deficits, examine fiscal and monetary policy…
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Making Architecture
Description Making architecture offers a unique insight into the mind and work of an Architect, starting with the basics of the profession and culminating with the production of a scaled site model. The course should act as ideal preparation for those interested in undertaking an undergraduate degree in Architecture, although its flexible, intriguing and enjoyable…
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Brand & Content Marketing
Description Brand & Content Marketing is a IE University course for professionals who want to learn how to produce memorable content through quality storytelling. Students will go through a learning process that will start with a deep understanding of the term Branded Content and its main differences with traditional advertising, simultaneously creating an effective story-line…
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Channel Management and Retailing
Description Understand how channel management and retailing can improve performance in your business. Nowadays, a distribution strategy is part of the DNA of many companies and a correct channel management is key for the success of your product. Distribution plans need to be prepared for the long run, combining the following main areas: company profile,…
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Brand and Product Management
Description Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life – both externally towards consumers and internally to employees. You will be able to…