Description “Finding the Story in the Data” is the most important emerging capability for market researchers according to GRIT (Greenbook Research Industry Trends) Report 2016. This specialization, designed for learners with no previous Marketing Research experience teaches a comprehensive marketing research approach that will help learners find and communicate the story in the data. Students…
Description In this course, the second in the Geographic Information Systems (GIS) Specialization, you will go in-depth with common data types (such as raster and vector data), structures, quality and storage during four week-long modules: Week 1: Learn about data models and formats, including a full understanding of vector data and raster concepts. You will…
Description Market Research is a growing and important field that is used in many industries around the world. Given all the data that is collected whether by organizations, industries, social media, governments, etc., it’s important that someone can review and sift through all the noise to provide valuable insights. And that’s where you come in…
Description This course is designed to quite literally ‘make a science’ out of something at the heart of society: social networks. Humans are natural network scientists, as we compute new network configurations all the time, almost unaware, when thinking about friends and family (which are particular forms of social networks), about colleagues and organizational relations…
Description In this course, you will analyze and apply essential design principles to your Tableau visualizations. This course assumes you understand the tools within Tableau and have some knowledge of the fundamental concepts of data visualization. You will define and examine the similarities and differences of exploratory and explanatory analysis as well as begin to…
Description SEO is a dynamic and growing career field that demands knowledge and skills in a variety of website optimization strategies and tactics in order to be successful. This course is designed to provide you with a solid foundation in SEO including the different elements comprising a website optimization client report, and arm you with…
Description In this first course of the specialization, you will discover just what data visualization is, and how we can use it to better see and understand data. Using Tableau, we’ll examine the fundamental concepts of data visualization and explore the Tableau interface, identifying and applying the various tools Tableau has to offer. By the…
Description This course is designed to start you on a path toward future studies in web development and design, no matter how little experience or technical knowledge you currently have. The web is a very big place, and if you are the typical internet user, you probably visit several websites every day, whether for business,…
Description In this comprehensive overview of annual giving programs, you’ll gain an introduction to the basic terminology and concepts of annual giving as well as the various solicitation channels and donor types. Learn how to write a direct mail appeal, craft an impactful email appeal, and develop a script for phone solicitation. You’ll learn how…
Description This course introduces you to the principles of secure programming. It begins by discussing the philosophy and principles of secure programming, and then presenting robust programming and the relationship between it and secure programming. We’ll go through a detailed example of writing robust code and we’ll see many common programming problems and show their…