Description In this Specialization, we show you techniques to increase price realization and maximize profits. Learn from Boston Consulting Group’s global pricing experts and University of Virginia Darden School of Business faculty, who share the frameworks, tips and tools we use in our business and research environments. We will look at pricing through BCG’s proprietary…
Description This Specialization covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, you’ll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply…
Description In this specialization, you will experience what it is to go from idea to code. These courses are specifically created for the manager, designer, or entrepreneur who is an active, hands-on collaborator with developers. By the end of the program, you will be able to build working software using HTML, CSS, and Javascript. More…
Description In this Specialization, you’ll gain an understanding and appreciation of the principles and practice of agile management. You’ll learn to coordinate all aspects of the agile development process, including running design sprints, managing teams, and fostering a culture of experimentation. In the final Capstone Project, you’ll apply what you’ve learned to guide a real-world…
Description This course will teach you the tools you’ll need to understand the fundamentals of financial accounting. Concise videos, the financial records of a small business, and “your turn” activities guide you through the three most commonly used financial statements: the Balance Sheet, the Income Statement, and the Statement of Cash Flows. Beyond recording transactions,…
Description Amazon famously delivers new code every 11.6 seconds. Just a few years ago, this was unthinkable: many ‘cutting edge’ firms would release software quarterly. When it comes to digital innovation, velocity is critical and many would say it’s the most reliable determinant of success. Bringing an organization to the state of the art (or…
Description Though the concept of personal branding isn’t new, questions remain about how to create one and, more importantly, what it means to maintain and inhabit that brand. Learners will: o Understand both what personal branding means and what it means to inhabit their brand o Establish themselves on at least three social media platforms…
Description Today innovation is everyone’s business. Whether you are a manager in a global corporation, an entrepreneur starting up, in a government role, or a teacher in an elementary school, everyone is expected to get lean – to do better with less. And that is why we all need design thinking. At every level in…
Description Now more than ever, corporations are investing heavily in IT. The quality of these investments affect the daily work of millions, yet it’s not uncommon to see industry surveys where the failure rates for IT projects is over 50%. It’s possible to do better and it’s possible to do so consistently. In this two-week…
Description In this project-centered course, Darden’s Ron Wilcox and BCG’s Thomas Kohler will walk you through a real-world case, from problem statement to detailed analyses. You’ll use all three lenses (cost, customer value, and competition) to recommend an optimal price—and then adjust to market disruptions. Utilizing the concepts, tools and techniques taught in previous Specialization…