University of Virginia

Description Get the tools you need to analyze, evaluate and recommend specific actions organizations can take to grow their value and avoid common growth pitfalls. Learn to determine how best to build value, whether by scaling existing markets, entering established markets or creating new markets through innovation and acquisitions. Apply these concepts in case studies…

Description The traditional approach to pricing based on costs works to pay the bills, but it leaves revenue on the table. You can, in fact, price your products in a way that increases sales–if you know what your customers are willing to pay and can leverage psychology to create better deal and discount plans. In…

Description Marketers want to understand and forecast how customers purchase products and services and how they respond to marketing initiatives. Learn how analytics help businesses drive marketing to maximize its effectiveness and optimize return on investment (ROI). In this course, part of the Business Analytics MicroMasters program, discover how to develop quantitative models that leverage…

Description Vivimos rodeados de proyectos. Prácticamente todas las organizaciones dirigen proyectos, ya sea de manera formal o informal.Los tenemos en casa y en el trabajo. A través de determinados parámetros, principios de planificación y metodologías de ejecución, los proyectos se pueden gestionar de forma eficiente y efectiva. La gestión de proyectos ofrece a las organizaciones…

Description Despite everyone’s good intentions, hard work and solid ideas, too many teams end up creating products that no one wants, no one can use, and no one buys. But it doesn’t have to be this way. Agile and design thinking offer a different–and effective–approach to product development, one that results in valuable solutions to…

Description If you haven’t considered what the competition is charging, you may not be maximizing your revenue. Spend time analyzing the market and you can influence price and improve margins. In this course, we’ll show you how to implement competitive pricing and avoid common legal pitfalls of market-based pricing. You will also learn how to…

Description This course introduces class participants to the political significance and societal consequences of challenges facing U.S. and international policymakers. It is designed to help participants develop skills to analyze policy proposals and advocate for their preferred options for issues on the public policy agenda ahead. The class assumes basic knowledge about governing institutions and…

Description This course will teach you the fundamentals of managerial accounting including how to navigate the financial and related information managers need to help them make decisions. You’ll learn about cost behavior and cost allocation systems, how to conduct cost-volume-profit analysis, and how to determine if costs and benefits are relevant to your decisions. By…

Description Avoid the pitfalls of strategy planning and execution with the tools and skills from this course. You’ll learn the pillars of strategy execution–analysis, formulation, and implementation–and how to use the 4A model to effectively approach strategy execution. Finally, a panel of leaders from entrepreneurs, nonprofits, and industry, share their expertise gleaned from years of…

Description A unique and exciting introduction to the genre and craft of historical fiction, for curious students, aspiring authors–anyone with a passion for the past. Read classics of the genre, encounter bestselling writers of historical fiction, and discover your own historical archive while interacting with a global community of interested readers. Price: Enroll For Free!…